Dig deep enough to find yourself.© 

Kay Cross, M.Ed., ACC, CSCS, has been the personal trainer, life coach, and presenter to thousands of individuals since 1988. She is described as educational, inspiring, fun, wise, a great role model, positive, energetic, and dedicated to helping others be their own person and live their best life. Here's what her clients have to say:


“I have always appreciated the time spent with you. You are unlike other coaches I have worked with in the past because you truly care for the people you work with. Your coaching still inspires me and helps me as I move along in my career.”
-Jim


"This has been an exciting, liberating, sometimes scary but always fun experience. I'm looking forward to continuing our work."
-Nancy​



"She is to be commended for her quality of work, her diversity of skills ranging from teaching and presenting to writing, personal coaching, consulting and managing a business...She can take complicated material and translate it into knowledge and skills that are understandable...This is the mark of a great teacher."
-Vice President, Education and Certification, Cooper Institute of Aerobics Research​



"Thanks for reminding us of how important it is to align our goals with our values--and I promise I'm doing my homework!
-Colleyville Chamber of Commerce


"I really enjoyed my coaching sessions and I achieved so much. My business is in a much better place than it was and better yet, I am in a much better place. Although my main focus was my business, I realized through coaching that my personal life and enjoyment is just as important, if not more so. I feel successful and more in control of my life and the direction I want my business to go."
-Coaching Client

We are currently accepting select new coaching clients by interview only.
Call or email me to schedule a phone interview. 


"You have such a wonderful personality. You make me want to strive to improve myself and my life. I could listen to you forever because you have such a talent for making me feel good about myself."
-Karla, North Hills Hospital Women's Retreat

Kay's Testimonials




"Kay is awesome! I would highly recommend her services to anyone who is serious about changing their life for the better. She works hard at helping people accomplish their goals and has taught me many valuable lessons that I always fall back on. She is a priceless gem!"
-Rhonda B.



“My weekly dose of pure beauty and heart. Human angel."
-Coaching client


“I love how you keep me focused on my goals. I love your encouragement and push when I was discouraged. I achieved personal, spiritual and professional accomplishments.”
-Letha


"I have never been a big goal setter for many reasons, particularly in writing, but working with Kay to identify what my true motivations/values are has been very inspirational to me. When you truly know what drives you and what your core values are it becomes much easier to set goals and then work toward them. Not being a big goal setter, obviously accountability has never been of interest to me. The impact of a coach holding you accountable is amazing though. I had the best year I've had in 10 years in the real estate business and worked fewer hours than ever before. I can't recommend Kay and her coaching program highly enough!"
-Susie, Keller Williams Realty


"When Kay walks into a room, she has that WOW factor--star power! People look at her and think WOW she has IT."

-Coaching client



"You are inspirational, thank you for your encouragement and guidance!"
-Gail, Southwest Airlines


“I am continually grateful for all you have done for me and my business.”
-Millie​




"Working with Kay has been one of the most life changing events in my life. Through her coaching, I have gained more than just the physical and health benefits of an exercise and diet program. My whole attitude about myself has changed. I am more confident and sure of myself. I have been able to improve in all areas of my life. There is no way that I could put into words the tremendous positive impact Kay and her coaching have had on my life."
-Patti


"I hired Kay as a lifestyle and fitness coach to help me with several areas of my health and well-being. During this time, she was able to help me reach my goals through phone consultation and individual meetings. Kay is definitely someone I would hire again for coaching. She is a very bright, goal-oriented professional who understands human behavior and knows what to do to help others excel. She is definitely someone you would want on your team."
-VP in the field of Information Technology