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What is Coaching?

The International Coach Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
  • Coaching is an “action plan” to help individuals reach their personal and business goals. It is completely different from “counseling” or “therapy” that deals with unresolved issues and past experiences. Coaching is about moving forward with a sound action plan to reach your goals.
  • Coaching is an ongoing professional relationship that helps people produce extraordinary results in both their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.
How is coaching delivered?
Cross Coaching & Wellness offers coaching via telephone in weekly 30-60 minute sessions (depending on the coaching package purchased) or monthly 45-minute sessions.

How do the sessions work?
In each meeting, the client chooses the focus and primary needs of the conversation, while coach Kay Cross listens and contributes observations, questions, relevant educational information and homework to attain goals or make behavioral change. This weekly interaction creates clarity and moves the client into action. Coaching accelerates the client’s progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. As an ICF credentialed coach, Kay recognizes that results are a matter of the client’s intentions, choices and actions, supported by her efforts and application of the coaching process.

What factors are most important in finding the right coach for you?
  • Personal rapport
  • Personal compatibility
  • Effectiveness of coaching process
  • Coach’s confidence
  • Level of coach-specific training

Why should you hire an ICF credentialed coach?
The ICF is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach. Formed in 1995, today the ICF is the leading global organization with over 16,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.

The Value of Coaching
The 1998 International Coach Federation survey in the USA identified that 70% of clients said their investment in a coach was very valuable, 50% confided in their coach as much as a close friend, spouse or therapist, while 84.5% said their coaches main role was as a sounding board.

What are Kay's coaching areas of expertise?

Business Coaching
Time management & work/life balance
Client retention
Upgrading your business practices
Increasing your income while reducing work hours
Getting organized
Creating systems for getting things done
Changing careers
Defining your mission, purpose & 1-year plan
Growing your personal training business
Starting or growing your own in-home personal training business

Personal Coaching
Time management
Reducing stress
Work/life balance
Getting organized
Improving physical fitness and appearance
Weight loss
Wardrobe makeover  
Goal setting & follow-through
Strengthening your personal foundation
Becoming a better spouse
Increasing your fun & happiness
Better decision making
Debt reduction and monthly budget planning

Call Cross Coaching & Wellness today at 817-291-9494 or email us through our "Contact Us" page to schedule your free 30-minute coaching consultation.

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